Since the official launch of TikTok for Business in the country, more than 200 local creators have collectively earned over USD 350,000 (KES 45+ million) through brand collaborations.
This milestone follows a year of strategic growth in the Nairobi-based creative economy. To establish a firm footing, TikTok partnered with Aleph Holdings for sales and operations, while Wowzi took charge of managing creator relations.
These partnerships allowed local brands to access professional advertising tools and direct support for the first time.The platform’s first year has seen a diverse range of industries—from fintech to consumer goods—testing the waters of short-form video marketing.
Branch MFB, a microfinance bank, used TikTok’s data-led approach to drive its user acquisition. By focusing on performance-driven campaigns, the bank significantly exceeded its initial benchmarks while keeping costs low.
The e-commerce sector has also seen a spike in activity. Kilimall reported a massive six-fold increase in sales compared to the second quarter after using TikTok’s automation and “Spark Ads”. The platform generated more than 152,000 direct purchases for the retailer.
"Talented creators have become one of the strongest drivers of brand growth on TikTok in Kenya. This impact is made possible by their outstanding creativity, authenticity, and entrepreneurial spirit." — Mike Otieno, Co-founder & President, Wowzi.
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